Mayfield helped the team win its first postseason game since 1995, after beating the Pittsburgh Steelers last weekend. 10 Legendary Quarterbacks and the Ad Agencies Most Like Them, No Lay's Chips? And he was the most visible, gold-standard poster boy for the NFL itself, as well as the quarterback that other quarterbacks wanted to be, thanks to his sustained success, be it on the Indianapolis Colts or Denver Broncos. Why do marketers love to play the fame card in their advertisements? Who would've known "Beast Mode" had an affinity for fried dumplings. Ranking the Top 10 Commercials Featuring Current NFL Players Of the more than $20 million he made in 2012, 62 percent of that was earned off the track. But unlike Moon, they've stayed in Richmond and just kept doing their thing at a Hall of Fame level . Manning has such a large body of work to choose from. However, upon second thought, he wonders why he would even reveal the specifics of his order when he considers that kind of information rather personal -- something only between him and his belly. It's what Progressive's chief marketing officer Jeff Charney calls Cleveland Browns quarterback Baker Mayfield. Because they were very often, if not always, a mind-blowing fireworks show that also made you laugh with pure, shocked delight. It was only a few seasons ago that Kyle Orton was still a starting quarterback in the NFL, but despite that fact he seems to be a forgotten "star" of the past decade. Like Young, they're perceived as smaller in statureYoung was "only" 6-foot-2 but his scrambling, scatback style made him appear scrappier than more recent QB giants like 6-foot-6 Joe Flacco and 6-foot-5 Ben Roethlisberger, Philip Rivers and Peyton Manning; meanwhile, BBH is only about 75 people toiling in relative anonymity among the behemoth NYC shops. But Jeter has always been a magnet for high-profile sponsors, including the lucrative deals he currently has with Gillette, Movado, Gatorade, Ford and Nike. Got a confidential news tip? PEOPLE exclusively unveils the Kansas City Chiefs quarterbacks new campaign with Head & Shoulders, in which he costars with longtime hair icon and retired So, Marino is: They were (sadly, past tense) as precise with pure, head-exploding, I-could-never-have-come-up-with-that-in-a-million-years-and-I'm-super-jealous! Nonetheless, there is a popular belief that consumers trust the celebrities they admire. There is no breakdown of Michael Phelps' earning available, but he's worth upwards of $50 million, the vast majority of which he earned through endorsements. WATCH: Peyton and Eli Manning in Frito-Lays Super Bowl LV 1 1. The Butt Fumble, introduced to the world by then New York Jets Mark Sanchez when he ran into the butt of his own lineman and fumbled the ball, is now synonymous for epic and often downright bizarre moments of failure. I dont know how successful the campaign was overall, but it worked on me because I actually bought this product because of this commercial. A bit of a darkhorse candidate, admittedly. "The longer they [Browns] stay in the spotlight, the better it is for Progressive. Advertisement TV ads for insurance companies featuring NFL quarterbacks These are commercials featuring players pitching non-sports related products. Budweiser, a beer rival of Guinness, is among those opting out of running a Super Bowl ad this year, along with other big brands such as Coca-Cola and Pepsi. Model of consistencyentire 17-year career with same team, the Miami Dolphins. Long-time Yankee Derek Jeter may be pushing 40, but his advancing age hasn't been pushing down his earning ability. It's simple: Old Spice deodorant. 34 highest paid athlete in the world. There is one caveat: these are not the typical endorsement for Nike or other athletic gear. Who would've known "Beast But like him, they started in an off-the-grid spot (Richmond, not Edmonton) and quickly proved they belong with the big boys and girls in NYC, Chicago and L.A. Orange: 845-615-3710, Sullivan: 845-807-0241, Ulster: 845-340-3456. Its easy to get caught up in the latest commercials, but we need to remember not only the history of the game but advertising with NFL players as well. And because of his extensive portfolio, there are plenty of opportunities for excellence and crap. The NFL did the math and said the participants gained an aggregate of 11,257 yards rushing and 115,877 yards receiving. 10 Legendary Quarterbacks and the Ad Agencies Most Like Them What would that look like? Medicare Yep. Aside from one crazed fan who continually shows up in the ads, everyone else seems oblivious to the fact that Aaron Rodgers is famous, or even a football player at all. Former running back Emmitt Smith tells Jackson to rethink his comment and asserts that former wide receiver Jerry Rice, who is sitting in the room with them, is the strongest of all time. Around 45 percent of his overall income comes from endorsement dealssome of which he shares with Peyton. This was Aaron Rodgers' first main commercial, and his "Discount Double Check" dance has carried to the football field, on television, and even on the basketball court with Knicks guard Steve Novak. This was a classic commercial involving the All-Pro safety of the Pittsburgh Steelers. Not only is he able to catch small objects while talking with Jay Harris, but he even manages to catch a cheerleader who falls into his lap. Some of the most successful examples tend to stick to a clear formula: its best to either double down on the pitchmans reputation, or flip it on its nose and go 180 degrees in the other direction. Some of the highest paid athletes in the worldlike LeBron James, Peyton Manning and Derek Jetercan double, or even triple, their already massive salary with a few commercials per year. He trails only LeBron James, Kobe Bryant and Derrick Rose in overall earnings from endorsements. Not only is Lakers legend Kobe Bryant the highest paid player in the NBA by far, he also earns more money from endorsements than every other player in the league except Heat superstar LeBron James. All he did was win. But being an Olympic superstar helped Phelps land lucrative sponsorship deals with Powerbar, Subway, Visa, Head and Shoulders, Speedo, Under Armour, Hilton, Louis Vuitton, 505 Games and Hewlett-Packard. Wieden, at least from my outside POV, also still acts like thatlike it's '82, they're just a skinny, flat-footed agency still trying to get a shot at the bigtime. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Thanks for contacting us. NFL legend Joe Montana, the four-time Super Bowl champion with the 49ers, is in a Super Bowl 2021 ad for Guinness that dropped online Thursday morning which features clips of Montana playing for Notre Dame during the famous Chicken Soup Game the 1979 Cotton Bowl. "Obviously, each company has their own metrics to determine if they met ROI and ROO," Rosner said. Stewart has major sponsorships with Coca-Cola, Kraft and Office Depot. When the drink was nearly taken from him, Polamalu did not hesitate to take his anger out on the people who got in his way. The best insights from the ultimate insiders, 2023 NYP Holdings, Inc. All Rights Reserved, Heres which beer embodies your zodiac sign, Guinness family curse strikes again as young brewery heiress drowns, Unsold Guinness beer used to fertilize Christmas trees during lockdown, A vehophobe falls for Irelands wondrous public transport. Check out our FAQ Page. He's got deals with Powerade, Foot Locker, 2K Sports, Skullcandy and Wilson Sporting Goods, and in 2012 he signed a $260 million contract with Adidas. Retired NFL Quarterback Alex Smith Enters Partnership With Recovery Footwear Brand Oofos. The Last Decade: Where Are They Now Not lesser talent, of coursemany of the best creatives in the business are there, or want to be therebut more with brands that had been previously "less than," like Ford, KFC, Old Spice, and to some degree Bud Light (corn syrup debacle aside). Bryant's major sponsors include Mercedes-Benz, Coca-Cola, Nike, Panini America and Turkish Airlines. Honorable mention goes to Ray Lewis and his work with Old Spice. The fans couldn't help but join in on the chant, which includes employees who work for the NFL. Brees started out a bit of a misfit. See? This weekend, Progressive is hoping Mayfield's ads will bring a return on their investment through brand exposure and by driving more business. ", Added Rosner: "He's fun, and he's not afraid to do silly things; to be the punchline of the scenario. Not since Tarkenton and Favre had there been such a true double threat. See the Super Bowl commercials in the order they aired, Your California Privacy Rights/Privacy Policy. There is Overall, Kobe outearns LeBron by about $4 million per year. Today there are more athletes selling more products and making more money for it than ever before. In the past he's also appeared in commercials for Oreo, Sprint, MasterCard, ESPN and the United Waysorta. Maybe because he came from the Canadian hinterlandsthe Canadian Football League, leading the Edmonton Eskimos to a record five straight CFL titles. But once he got to the NFL (after the Houston Oilers won a bidding war to sign him), he was very clearly on his way to Canton, Ohio. We've received your submission. Or Honey Maid "This is Wholesome." Verlander's major sponsorships are with Rawlings, Reebok, Chevrolet and 2KSports. 25 Athletes Who Have Been in a Million Commercials Knowing the talent there and Alex's ability to adapt and borderline shape-shift, like Favre magically eluding angry linebackers, I'd bet on Crispin at least making a better comeback than Jets Favre. Or Newcastle "If We Made It." There are few athletes in the U.S. that even come close to raking in the kind of endorsement money Rose does. After all, its one thing to sell shoes and Gatorade; its another thing entirely to sell bath soap, biscuits or pantyhose. No hard feelings if you don't. (Inside football joke.). 1. The browser you are using is no longer supported on this site. Lets start with then-New England Patriot Wes Welker attempting to sell mattresses for Bobs Discount Furniture: And then there is Jake Delhomme selling biscuits in a commercial might be so bad that its good: Finally, the Buttfumble Award for absolute worst commercial, in this reviewers opinion, belongs to Joe Flacco, quarterback of the Baltimore Ravens and MVP of Super Bowl XLVII (I also nominate him as the worst pitchman). Lewis never reaches the end zone, stating how men, women, and even animals want to be just like him. Penguins superstar Sidney Crosby's combined earnings made him the highest paid player in the NHL in 2012. Sounds weird calling them underrated or under-appreciated like Moon, considering all their amazing work for Geico, "The World's BIggest Asshole" for Donate Life, Game of Thrones Oreo collaboration, and so many others. Or the UNICEF "Tap Project." Really, this was a toss-up between GSP and the agency paired with the No. All of which reminds me of another darkhorseor black sheep, as they call themselves: Like Young with Montana, they had to emerge from a large shadowi.e., the mothership BBH London and creative legends like Sir John Hegarty. NFL footage NFL Productions LLC. Sign up for free newsletters and get more CNBC delivered to your inbox. This spot from Miller Lite, like Coke, was a success because it used their NFL pitchmen in a way that went against their reputation. That's due to the Brady mentality that began in Portland back in 1982. Streaming-only NFL game draws big ratings. Insurance firms will see more attraction around their NFL ads, according to advertising metrics data firm EDO. Charney said before they settled on him, the firm put Mayfield through a "brutal two-hour combine." The two most prolific pitchmen currently working are Peyton Manning and Aaron Rodgers. Gordon has contracts with some really big fish, which is why he's paid so handsomely. However, he wasn't her first football playing love interest. the Latest PCH TV Commercials Both Rodgers and Mahomes have won Super Bowls and Super Bowl MVPs, maximizing their marketing value. Have you seen the latest PCH TV commercials starring Terry Bradshaw? And when the Broncos miraculously poached Manning from the Colts in 2012, it was as groundbreaking, game-changing and shockwave-sending an acquisition for the NFL as Accenture snagging Droga was for advertising. Double threat, just like Young. So he signed with the New Orleans Saints in 2006, and the rest, as they say, is history. Although, he didn't earn much of his income on the greens93 percent of his total income was the result of endorsement deals. Plus, those pitches dont come close to telling the full story of the benefits of those plans many of which arent even offered in your area. 2 Retired NFL Quarterbacks Talk Medical Insurance In Ads Any one of them could be another Manning passing record. We learned that Peyton Manning is still funny, the 72 Dolphins are still undefeated --and sometimes, the No Fun League can laugh at itself. The best commercial involving current NFL players involves the Manning brothers once again. Lakers big man Dwight Howard might not be having a great year on the court, but off the court he's doing as well as he ever hasat least in terms of lucrative JOIN AD METER:Vote on this year's Super Bowl ads, WATCH:See the Super Bowl commercials in the order they aired. His "discount double-check" commercials have proved especially popular. Marshawn Lynch eyes a giant cake and slyly leans in to swipe a taste when he accidentally knocks a golden football fromatop the many-tiered confection. WebArmani suit: $1,000. While some relatively well-known athletes are relegated to local or regional advertisements, others have a new national ad hit the air every few months. Which is exactly what Steve Young had to do in San Francisco, ousting the immortal but injured and aging Joe Montana in 1991. Charney said Mayfield is unscripted when shooting. The Mean Joe Green spot for Coca-Cola was first released in 1979, and it continues to be viewed, by many, as one of the most iconic of the companys commercials. Lakers big man Dwight Howard might not be having a great year on the court, but off the court he's doing as well as he ever hasat least in terms of lucrative endorsement deals. TV ads for insurance companies featuring NFL quarterbacks In the past two years he's also appeared in commercials for Burger King, Sunoco, Armor All, Home Depot and the Indianapolis Zoo. However, the ad is so powerful that I had to include it on the list. Remains to be seen if Droga will thrive post-Accenture the way Peyton did in his three years post-Colts. The ad was directed by Peter Berg of "Friday Night Lights" fame, and it looked like a fine time was had by all. The top profession for former NFL players is small business owner with 20% of those on LinkedIn labelled as entrepreneurs. Four Super Bowl titles. Over the next seven years, until retiring in 1999, Young won a second MVP, six passing titles, made seven Pro Bowls, threw for 33,124 yards and 243 touchdowns, and rushed for 43 more TDs and 4,239 yards. Touchdown for tech? And he doesn't take himself too seriously.". But I couldn't give Montana the nod because What, you didn't think Brady wouldn't be my top choice? And the better it is for Baker Mayfield's brand.". And considering he's only 24, you can expect that list to keep growing for years to come.