What I will never understand is this desire for some gay people to tell the whole damn world that they are gay!! I blame them for many of societys ills. I dont blame you a bit for turning off the tube in favor of books and movies, Madge, but I would encourage you to hit back with a parting shot before you go. That is the most frustrating part for audiences and movie studios alike. By watching TV commercials today you would think that 70 to 80% of the population are people of color. Its so degrading and embarrassing. The reason more white people dont speak up about issues like these is because they fear they will be labeled a racist!! Like, they must feel like theyre totally at the edge of Corporate Americas mind. Im curious if people feel I am I wrong for stating this comment the way I did? On the topic of authenticity: In my research for this blog post, I happened across an article from the UK on how some advertisers have faced a backlash for tokenism that is, running ads filled with white actors and checking the diversity box by including one single member of another race or ethnic group. It really doesnt matter to me what race a person is in a commercial. But true. We are in the TOWER OF BABEL! Thats my point exactly. I can assure you, you are not a racist. Its pretty funny because my husband and I were just talking about this the other day. I just went to the Library of Congress to maybe read some online books..one of the sections had 3 pictures that came up one after another pictures of mostly kids, reading, etc.all 3 had a total of 15 people all black, POC except one white male. are there no non-black actors applying for a paying gig to be in Gain commercials? Ensure your marketing team is rich with diversity. Look from within. I have no reason to protest but seeing it recognized and discussed just made my day! Go to virtually any website from Ralph Lauren to Nike, to even Dale of Norway or Toyota. There was an exception made for John Wayne and Errol Flynn but some of it had to do with a desire by Hollywood to promote the war. Even then I remember observing how these articles addressed this new future as if it were simply a matter of natural human progression vs the very intentional Hart-Celler Act coupled with our governments refusal to police its border adequately. We were told that race could and should be used as a tie breaker when choosing between two otherwise equal job candidates. Im starting to say words I never dreamed Id say a few years ago when I once again see these commercials. Everyone and anyone can use a public library free internet, job searches, self-education are all to be had there. Erik Radle, the CEO of Miller Advertising (Texas) has openly bragged about how advertising is going to change our society. I agree with the commenter who said Maybe use no actors, there are some out there that are well made and entertaining.. How many rainbow-colored logos did you see in June? What most on this blog are discussing is why for-profit companies believe they should misrepresent their target customers. Thus, transforming it into whatever ad execs need to do the tick the box for corporate. And based themselves within Columbia University in NY. Charlton Heston got famous for playing non-Christian Biblical characters. Yes, equity is paramount and we marketers should all strive to achieve it. Work Backward From Your Diverse Customer Base, Theres nothing better than an ad that feels authentically inclusive and nothing worse than one that feels like it was conceived by executives hoping to be on trend with diversity. Thank God there is a voice of reason on the net. What if someone came out with the All White Network? Beautifully written! But when we all are forced to see people of every race, sex, and culture as equal (meaning the same), then we rob everyone of the traits and characteristics that make each of us stand out as unique and special. All this black advertising and also black programming has truly gotten out of hand. Now that weve created the world its time for those who sat back and enjoyed the fruits of our labor to take over and disappear us! For example, the black kids who beat up the conscientious black student at school for acting white.. I will never vote dem again. Brave white men fight and win wars defending freedoms but the woke in hollywood abuses that freedom and shuts them out and replaces them with blacks and asians. And it all just aint about a disproportionate amount of blacks in commercials. Actually, I was being a bit sarcastic. A Diversity Report for the Advertising/Marketing Industry (2021) 1. Thank you! Quit paying to go to see those movies. . Do you have kids, Anonymous? I have been calling these commercial actors as vaguely non-white, This way, the Ad execs avoid pigeon-holing any one raceoh, except the whites where the bearded dad is goofy and the rest of the white family are redheads. I have no problem with persons of color in movies and advertisements, nor do I have an issue with mixed race relationships, so long as they are organic and natural. Wokeness is not fixing our world or ridding it of inequality; its lighting the fuse on a whole set of new problems, some of which look uncomfortably like our old ones. If we want to avoid falling with them, we need to remain the voices of reason and sanity in society. Todays advertising presents black people precisely as a monolithic group of affluent, sensible (compared to their white counterparts) folks who love camping in the back yard and reading bedtime stories to their kids. The ridiculously engineered commercials with a majority of blacks in unrealistic situations is something the American people will ultimately reject at some point. A firestorm indeed, Robert. The sad part is, as you said, seeing this absurd over-representation of black people day in and day out begins to do more than just annoy after a while. I got rid if my idiot box thirty years ago, and have not set foot in a cinema in forty two years. It is self preservation! (This, as the woke Left shames and cancels people such as fitness instructor Jillian Michaels for not praising the morbid obesity of the musician Lizzo.) The absurd overrepresentation of black people (12.4 percent of the population, remember) is the most visible problem. It blew my mind, yes we are being force-fed fake commercials, listen to this agency CEO, unbelievable. Certainly, hockey is expensive. For example, Sprite is popular with blacks and has been since the 90s when the companys marketing tapped into hip-hop and sports culture. I think they must have passed a law, or something. What does this say about women who arent blonde white models? And I have lots of hypotheses on why but have yet to finalize my theory. I just watched a commercial for Lowes that refers to Christmas as Winterfest gifts. I note in your article statistics on the percentage of each race in the population (citizens or non-citizens?) Diversity in Advertising: Avoid The Obvious 05/06/2021 - MediaPost the clothes fairy one is just annoying. You make some good points, Don. This was the first tournament comprised entirely of transgender and nonbinary players, with around 80 participating! It seems like the kind of thing that should reach a more nominal ratio in time. Hollywood has always loved the exoticso casting a Scottish actor as an Anglo-Saxon Englishmanthat was their kind of shtick. I also strongly suspect it has something to do with the indoctrination centers we call public schools and universities churning out young people with leftist programming. You are where you are because of him, you idiot! For most of us, the reality we see in our daily lives looks nothing like the contrived bullshit we see on our TV screens, and while the endless assault has gotten very tiring, very fast, Im not sure that any amount of protest, boycotting, or letter-writing is going to change a thing. Now that the global elite has removed their velvet glove the iron fist is so obvious that slow learners are finally seeing their work in progress, and the normies are left to stew with the question: WHY? The body-positivity trend has especially gripped womens magazines, and more than one social commentator has taken these publications to task for celebrating and glamorizing unhealthy lifestyles. I cry for the state of America these days because as previously posted, I date back to much better days. By that time (late 2021), the overrepresentation of blacks in advertising had reached absurd proportions, becoming blatantly and bewilderingly obvious to any fair-minded person who was paying attention. When an ad looks that unrealistic, you can be sure I wont believe anything else it has to say, either. Alas, these are not sane times. Every night when I reached my hotel, I would turn on the boob tube as background noise while I unpacked. Its shallow and degrading. But do you hear about it, unless the white person is a mass shooter? These companies are so worried that their Hispandering will all be wasted if someone doesnt realize that the people in the commercial are Latino that they have to yell out loud to consumers : Look, we care about Latinos, too!. The need to check boxes has destroyed any sense of creativity within our culture. The Time for Diversity in Advertising Is Now | Entrepreneur You are exactly right that advertisers are concerned about violence and how loud they are, that explains why the majority of commercials are full of black people and not anywhere near as many Hispanics/Asians. Walt is rolling in his grave.. It truly boggles the mind. As society becomes more focused on diversity, audiences expect to see that diversity reflected in marketing and ad campaigns. Yes it is the Democrats doing this because all white people are racist. Not true. Art to be good, has to reflect truth in nature and if doesnt, then it is propaganda. But again like me, their assets were all in their land. Why is this? Remember the Starbucks red cup debacle from a few years back? Check out this childrens cereal from Kelloggs, the box of which encourages young kids to choose their pronouns or even make up their own. You raise a good point about female representation, Stephan. Because racism is OK when its a minority group thats doing it. https://en.wikipedia.org/wiki/Boy In England now this also the norm, where the percentage of black people is less than America. And although these cultural problems dwarf the small, daily inconveniences that the forced-diversity agenda creates for creative professionals I wholeheartedly agree with your example of the difficulty in finding stock photography of white, rural-looking Americans I think those issues are important enough to our industry that they merit discussion. His firm is huge, and he sees his responsibility in the industry to promote diversity. Movies and tv followed the same trend. Anyhow, I googled my catalog and black vs. white models. I felt what was being offered was an insult to intelligent, thinking people. Havent you heard, Anonymous? The problem of over-, under-, and misrepresentation in television commercials is part of a larger culture war thats being fought on many fronts, and as with so many issues, it seems the corporations are on a different side than the people. Love it! And nowhere not in the journalist media, nor in social media, can I find anyone calling BS on it. . This is mostly what the alien sees on tv, so it must be true. Think there would be a problem? Indeed, the warped representations we see in TV commercials are simultaneously a cause and a symptom of deepening problems in our culture. Email Insider Summit April 19 - 22, 2023, Hilton Head Outfront Forum April 26, 2023, NYC Search and Performance Insider Summit May 7 - 10, 2023, Charleston In the UK, white people make up 82%, black people, 3%. If those percentages are even close to correct, what is Delta hoping to achieve with their 3% representation? I have no interest in tracking or counting these things, but when advertisers shove it in our faces to this extent, its impossible not to notice. As one of my readers likes to say, The End is surely near., Sure could use a vacation from this bullshit three ring circus sideshow of freaks. It is refreshing to see an advertisement showing an all white traditional family. So much truth here, especially in the fact that so many political, social, and religious agendas and conventional wisdom are driven by big-money corporations (Pfizer, anyone?). You know its not right to be white in todays Woke society . What can a brown man give me that a White man cant? If you look at the Hollywood films he made in the 1960sThe War Lord, Planet of the Apes, The Omega Man etc..he dies at the end or loses. We have all forgotten that the fall of the Roman Empire, and every great civilization that has risen and fallen, was the result of sexual deviation and perversion. Trying to be politically correct. That is the main problem. Expert Panel, Forbes Communications Council. March 31: Big thanks to Jim Thompson at RedState for linking to my blog post in his article, Opinion: Survey Says: Americans Are Dumber Than a Bag of Rocks, in which he discusses a survey showing just how detached from reality Americans perceptions are about the size of different populations by income, race, religion, gender identity, and more. If you look at some famous movies of the 80slike Back to the Future, the big blonde man is the bad guyBiff. These include cookies that allow you to be remembered as you explore the site within a single session or, if you request, from session to session. His point was that typically black people arent into stuff like hiking, camping, backpacking, canoeing..those kinds of pursuits. This organic, truthful approach will seem more genuine. Theyre just trying to make them appear as white families. They call out white privilege for those who have higher Motivational Values. It is not uncommon for all adverts in one break to have no white males at all. I guess this is what makes me mad it feels disrespectful, not just of folks of color, but also of my intelligence. These points are not racist at all. At the last moment, the kids cross paths so that granddaughter goes to grandpa, and grandson goes to grandma (to bake cookies and make the beds, I suppose). In fact, I believe that *most* people notice the out-of-whack representation in todays TV commercials. Believe it or not, the United States of America is one of the *least* racist countries on the face of the earth. On YouTube Ive got the remote ready as soon as they say I can skip ads and usually have the sound down and am looking away at my laptop until its over, but still. I had that same thought- and Im a white woman! As you note, weve allowed our culture to somehow brand masculinity as toxic a big mistake, as it is and always has been the natural combination of masculine and feminine parents that has allowed the human race to survive, to birth and raise the next generation, and to prosper in a harsh world. . While we are at it the advertisers can knock off the peyone, aka crooked carrot, feminine products etc. Youre right, Zan. . Its a good question, Bill. And can you imagine if there were commercials promoting white only banks?? I have noticed this myself the last year and is more prevalent the last 6 mos. Its been that way for ages. The reaction by brands and advertisers to George Floyd and the BLM movement has been misguided, disingenuous, and, as you say, laughably transparent. Stop what you are doing right now and read/watch this article from Dallas. Yep. 4. https://en.wikipedia.org/wiki/Father As a 73 year old white male. I CANT STAND IT! People are starting to hate them. It gets stronger over time. It would be like running ads that showed aging college professors using your outdoor gear because theyre under represented and, you know, there are analytics that show they are 1.3% of the buying group. I would love to organize SHWM (Single Heterosexual White Males) because we are apparently unrepresented and as such are solely responsible for the oppression of all non-SHWM people! Thats perfectly normal! The advertising industrys complete disregard for accuracy, fairness, or authenticity is truly breathtaking. Advertisers are 'trying too hard' to demonstrate diversity I see them small as ignorant tools. I wonder if I should write to the ad agencies. When will America get the spine back and start saying no to these people????? Having Expectations to achieve as much as possible with persistence in spite of the obstacles and the snags that life presents. This is the Kalergi Plan and the Frankfurt School opperating at full speed ahead. Yep I am surprised that was not mentioned in the article. Caucasians need to stand up for their heritage and values. Portrayal by the media of any race to be perceived as obsolete in the publics eye will only ad fuel to the fire. I also think this placating the woke crowd will eventually get so out of hand that it will completely alienate white people. You drive by every day and dont notice it. A gutter had become an actual cess-pitand white folks had virtually disappeared from advertising. At 2:54 in that video, the voiceover says: Whether its acceptance of an interracial family or a same-sex couple, advertisers say these new ads are a reflection of modern America.. An example. I call these internalized values the Five Es and they are presented here: 1. If they fail, they will ultimately find themselves facing justice for their many crimes and forced to pay for their misdeeds. And the alien up there in his spaceship would have to also conclude that nearly all white men are clueless bufoons, the butt of jokes from his wife and spoiled kids, and that nearly all figures of authority and respect, whether its a boss at a large company, a doctor, a judge, your local pharmacist, or anyone else that you would look up to, will be a minority. . A digital billboard in Times Square lights. Its got to the point that when these adverts appear I have to censor them if my impressionable kids are watching as they think if its a TV advert it must be true. Slavery is the original sin of Americans founding, and we are paying for it over and over again, from the Civil War to affirmative action and now to the over-representation of blacks in TV and print ads. Perhaps Twitter did you a favor, Anonymous. Remember in this country there re 2% Jewish, 1% Muslim and 2% other religions. I thought I was a horrible person for even slightly thinking or feeling frustrated with what Im seeing. Amazing. It used to be, marketers could say they targeted women because women hold the purse strings. Its ridiculous given that white people in my town are the majority, and the majority of the library customers. You may have missed my point. But boy, Ive learned since then!! In the UK you notice plenty of Indian/Arab + White couples. Id also like to note that DuckDuckGo is now following Googles lead in censoring and suppressing information that its owners dont like. Boycott the ads and dont buy the products. Rachel Montague, Gourmet Services, Inc. Its all well and good to proclaim a desire for diversity, but companies need to be careful they arent treating it flippantly, because their audience will see right through it. Id like to blackball every company stuffing this crap down my throat but where would I go. However, they are 14% of the population and commit about 60% of all murders in the United States but that is somehow not talked about or depicted on tv. Thank God I tape everything so I can fast forward so I dont have to watch this crap. Kris, I cant say you made a bad decision pulling the plug all those years ago. There are certain areas of Norwich which have pockets of concentrated areas of Eastern European people and pockets of concentrated Asian and Indian communities who mostly work for and live near an NHS hospital and some who drive taxies, so unless I need to see a doctor or hire a taxi I dont usually come into contact with anyone other than a regular white UK person. What marketing genius came up with that concept? Ive been playing the video game Watch Dogs: Legion, an open-world adventure set in near-future London where it seems 80 percent of the pedestrian population is Muslim or black African. Thanks, I switched to GOP after 52 years as a Democrat and a progressive Democrat. Then, make sure you do it. I, for one, really appreciate your post, and might suggest that in todays political climate youre not as socially far left as you think. I was offered one audition to play the stupid, out of shape, sweating know-nothing white male being berated by his wife while trying to buy a mattress. Great point, Brad. Everyone knows that representation is important. Interesting observations, Linda. Edit: Its six months later and the media still isnt done blaming the car: I am so disgusted by the the portrayal of feminized males in the media (and frankly their actual existence in real life) today. And I believe wholeheartedly that if an advertiser wants to go after a certain demographic with an ad or ad campaign, it should be their prerogative to do so. What happened to ALL the white people in ads. And, guess what? You dont have to be a Rhodes scholar to see the intention behind all of this. Thats short for a leading man. I gave been living in Latin America, Costa Rica, for the last 13 years. Not to mention these brands begin to be perceived as followers rather than leaders so innovation, creative thinking and originality fades away too. However selling more product is not one of the reasons they are doing it. Wish we could go back to the 90s.. when America had a backbone and when the cops could beat the crap out of the criminals without the cops going to jail for doing their jobs and the criminals being made into heroes. We arent being displaced both figuratively and literally by Canadians. Hi, Robert. Again, if you want to represent society as it exists knock yourself out but dont try to socially engineer us! And regarding your chromosome comment. Youre right, Joey TV *is* unwatchable. You can search our website for events, press releases, blog posts, and more. And unfortunately, the frequency of the misrepresentation is only one part of the problem. I literally get up and leave the room or x out ALL of these commercials (and blacks are in ALL of them) that are bombarding and attempting to control our thinking that theyre normal .. Were mostly a bunch of self-reliant ranchers, farmers, and cowboys in my neck of the woods and dont relate much to any of this urban minority messaging sorry. But if fitness ads over present black people some of them may say that they target them because people think that only black people are fat. Together, the masculine and feminine complement one another in ways that only nature could have devised. She is going to lock him up for decades and then release him? And as for all the black commercials that are being shoved down our throats all day??? Motivational Values can be described and measured as positive or negative as at least five internalized values. It is pretty pathetic. Theyre the ones producing the work. Black men in commercials are all very handsome, tall, athletic, and competent. Why Is Diversity Important In Advertising? | Channel Factory They see friends and relatives dropping dead from the Jonestown jab and wonder why. No, but they see opportunities to work with the Marxists who are also only interested in their own enhancement. If Im watching TV, and there are, say seven commercials on before another, often annoying, show promo during the long commercial break, six out of the seven commercials have black people, or mixed couples. Then again, we live in an age of extremes the very rich, the very poor and a rapidly shrinking middle. Sometimes, its hard to tell. Survey The Diverse Audience Youre Trying To Reach. This is, of course, assuming that advertisers bother to portray white men at all. Its so absurd and annoying. wowi mean, ZING! Thats a hefty payload of Truth you just dropped, Kris. Pew Research indicates that roughly 40% of the U.S. population is a racial or ethnic minority. I believe most everyone is getting tired of race, gender, and politics infesting everything from advertising to sports, entertainment and beyond. Diversity for diversitys sake has never been a good thing. And when it really comes down to brass tacks, the end of our currency lies at the heart of much of this as well. Its nice to see that others also notice and disapprove. Opinion: Forced diversity is ruining your favorite forms of The Adweek article tries to spin this discrepancy by moving the goal posts to talk about the global population (of which Muslims make up about 25 percent), but by the time the reader gets there, the agenda is already clear. Dr E Michael Jones has written extensively about this group of people in his book The Jewish revolutionary spirit. It is time to get over it. These cookies allow us to improve the sites functionality by tracking usage on this website. Hey, Im all for fairness and equity, but youre right this is out of control. And that, right now, is one of the biggest reasons the world is such a hot mess right now. Ive read that White male commercial actors are being dropped by Agents or not being able to secure representation because the employment opportunities for them are dwindling to almost nothing. This is not authentic. My wife and I often wonder doesnt this also have an immediate negative effect? In some cases, these cookies involve the processing of your personal data. Sorry, but the black guy in the star wars wasn't such a good actor. In some cities, the best and newest YMCAs are in mostly black neighborhoods.