[55], EasyJet's early marketing slogan was "making flying as affordable as a pair of jeans". [28], Originally, much like Southwest, EasyJet did not allocate seats passengers took any available seats, with the option to pay for "Speedy Boarding", which allowed them to be first onto the aircraft. [94], EasyJet has a reward miles sharing agreement with Emirates. With number 1 and 2 market share positions in key airports across Europe this year EasyJet have been voted one, Premium Analytical cookies are used to understand how visitors interact with the website. 3.1.3 Discounts 4 Stakeholder Engagement Given that the Company's principal activity is to operate an AOC and provide seat capacity to a fellow easyJet Group subsidiary and is part of the easyJet Group, to ensure an efficient and more effective approach much of the Company's stakeholder engagement takes place at a Group level. Brief It works by reducing the build-up of debris and reduces drag across the surface of the aircraft, thus reducing the fuel bill. EasyJet expects a one-off cost of around 10 million over two years with up to 5 million incurred in the 2017 financial year. This essay sample on Easy Jet Case Study provides all necessary basic info on this matter, including the most common "for and against" arguments. 4. http://www.london.edu/facultyandresearch/research/docs/CM_04-904.pdf EasyGroup Holdings Ltd (the investment vehicle of the airlines founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. [43], On 30 September 2021, Stelios Haji-Ioannou and his family lost control of the company, after failing to take up the rights issue and being diluted: their stake was just 15.27% as of 30 September 2021. Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. [39] In June 2020, EasyJet announced their intention to resume flights, flying half of their routes in July 2020 and up to 75 per cent in August 2020, though with reduced frequency. Lorem ipsum dolor sit amet, consectetur. However, you may visit "Cookie Settings" to provide a controlled consent. Alternatively, customers can book accommodation separately at the EasyJetHotels website. A typical Airbus A319 carries 150 or 156 passengers depending on layout in a single-class configuration, but as the airline does not serve meals on its shorter flights, it opted for smaller galleys and had a lavatory installed in unused space at the rear of the aircraft. Airline, Britain S0263-2373(98)00059-0 0263-2373/99 $19.00 0.00 EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. Ryanair, report is based on EasyJet founded in 1995 by Stelios Haji-Ioannou. When the companies merged EasyJet ''power branded'' this means that all of the logos and names that Go had used previously where replace by the EasyJet name and logo. "The total European package holidays market is worth around 61bn per year we know customers want holidays with various durations and not the traditional seven and 14 nights. EasyJet Marketing and Management in the Airline Industry Case Study Analysis discusses that This is a competitive world, mainly, for business as it has to face competition from its rival in its market industry while giving stiff competition to others. Easyjet Plc PESTEL Analysis - Case48 [78] In January 2017, the company was fined 60,000 by another French court because it had refused to allow a disabled passenger to board in 2010; the company cited security concerns and internal regulations, but said it would not appeal against the ruling. Identifying all of a firms stakeholders can be a daunting task. An Introduction to the Easyjet Airline - UKEssays.com Management However their expectations are plenty. [15], On 30 March 2020, EasyJet temporarily grounded its entire fleet of planes due to the COVID-19 pandemic. EasyJet Company: Strategic Capabilities | Free Essay Example Flexi Fare[119] is a type of ticket that is usually more expensive than the regular fare and comparable to a business ticket with other airlines. When flights are cancelled, passengers are supposed to be reimbursed within one week. Which two stakeholders will this cause conflict between? This cost advantage is created through a combination of factors including: aircraft configuration enabling a higher number of seats per aircraft; higher load factor and aircraft utilisation driven by its point-to-point model; and. Easyjet stakeholders. As the employees watch the owners behaviour all the time. Groups / individuals that are affected by and/or have an interest in the operations and objectives of the business easyJet SWOT analysis - Is Sir Stelios strength, weakness - CAPA The new airline is headquartered in Vienna and will allow EasyJet to continue operating flights across and within European countries after the UK leaves the EU. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. Busboy, Stakeholder analysis GNA. [111] Internet bookings were priced cheaper than booking by telephone to reflect the reduced call centre costs; as a further means of encouraging the use of the website, aircraft were repainted with the web address. Premium [18] EasyJet initially operated a pair of wet leased Boeing 737-200 aircraft, capable of seating 130 passengers. Efficiency-driven operational model ( tutto quello che c e scritto sotto) ", "EasyJet paint job makes fuel bills less of a drag", "EasyJet looks to AI to cut delays and deliver its bacon butties", "easyjet will launch first electric plane in 2019", "EasyJet makes progress with electric aircraft plan", "EasyJet to offset carbon emissions from all its flights", "Sustainable flights, easyJet and Airbus work on zero-emission aircraft | SmartGreen Post | news from the environment", "EasyJet urges new tax to replace air passenger duty as part of green push", "EasyJet ads criticised over green claims", "EasyJet discriminatory wheelchair policy", "EasyJet accused of discriminating against disabled passengers", "EasyJet loses disability discrimination case in France", "French court fines easyJet over refusal to let disabled passenger board", "EasyJet threatens not to let passenger board after he criticises airline on Twitter", "Passenger sues easyJet after crew told her to move seats to satisfy ultra-Orthodox Jews", "EasyJet Europe nimmt Betrieb mit sterreichischem AOC und Betreiberbewilligung auf", "EasyJet confirmed as UK airline, despite EU ownership", "Transaero Airlines and EasyJet Sign Commercial Agreement Press Statement", "Transaero to Cease Operations October 26", "EasyJet to Halt Moscow Flights on Slumping Demand", "easyJet (Group) Fleet Details and History", "Pictures: EasyJet's first A321neo makes Farnborough debut", "Snub for Boeing as Airbus lands EasyJet deal", "EasyJet's losses widen on sterling weakness", "easyJet takes delivery of first A321neo", "EasyJet orders 12 more Airbus A320neo aircraft", "easyJet confirms order for a further 56 A320neo Family aircraft | Airbus", "easyJet Firms Order For 56 Airbus A320neo And Upsizes 18 To A321neo", "Q&A with easyGroup's Stelios Haji-Iaonnou", "EasyJet wins reservation system copyright case", "EasyJet Boosts Order For Airbus A319s By 52 Aircraft", "EasyJet launches EasyJetHotels with Hotelopia as its new exclusive accommodation partner", "The death of traditional, inflexible package holidays EasyJetHolidays gives total flexibility of hotel and low-cost flight combinations", "Financial Protection for package holidays booked with EasyJet", "EasyJet relaunches package holiday business", https://en.wikipedia.org/w/index.php?title=EasyJet&oldid=1141591126, Older aircraft are to be retired and replaced by A320neos, In the Airbus Cabin Flex (ACF) configuration, Both aircraft (G-BECG/G-BECH) were transferred to, This page was last edited on 25 February 2023, at 20:51. As argued by Sharma & Starik (12) a stake holder is that which is affected by the operation of an organization entirely or can affect the organization directly. Generally Accepted Accounting Principles. The airline was renamed EasyJet Switzerland and commenced franchise services on 1 April 1999, having relocated its headquarters to Geneva International Airport. EasyJet A stakeholder is someone who holds and interest in the company. It is corporates, Premium Most of the concepts for easyJet were adopted from Southwest airline; however easyJet added its own touch which reduced operating costs even further. [44], EasyJet, like Ryanair, uses a business model pioneered by Southwest Airlines. First choice brand and increasing customer loyalty. May / 15 2013. Organization, Stakeholders 's total fleet comprises entirely Airbus aircraft. This report will consist of an analysis of EasyJet's macro and micro marketing environment. Premium EasyJet undertook intensive research of a United States owned low-cost airline Southwest Airline. What are Stakeholders? Stakeholder Definition | ASQ The first aircraft, an Airbus A320, was re-registered as OE-IVA. [22], EasyJet's aircraft cabins are configured in a single class, high density layout. These cookies will be stored in your browser only with your consent. 5. [15 marks] Telephone [21], Until October 1997, all of EasyJet's aircraft were operated by GB Airways, and subsequently by Monarch Airlines and Air Foyle, as EasyJet had not yet received its Air Operator's Certificate. Stakeholder Main Interests, Premium Thu 28 May 2020 04.59 EDT. According to the Project Management Institute, project stakeholders are defined as: "Individuals and organizations who are actively involved in the project, or whose interests may be positively or negatively affected as a result of project execution or successful project completion.". Early on, EasyJet operated as a paper airline, the aircraft themselves being flown and maintained under a lease. EasyJet's biggest shareholder will not contribute to the airline's 1 Stakeholders are individuals (or groups) that can either impact the success and execution or are impacted by a product. In 2006, the airline did not always refund tickets in a timely fashion. Low-cost carrier Total revenue ( million) 2,362.8 1,797.2 31.5%. This problem has been solved! The aim of this business is to provide and develop products for athletes of every ability and to make sure their products help athletes reach their potential. Employees - they want to be . Business Model Analysis You'll get a detailed solution from a subject matter expert that helps you learn core concepts. Investors - easyJet plc The first "upstream" category includes everyone who must contribute to or approve the activities required to design, build, and bring the product to market. [9] It employs circa 13,000 people, based throughout Europe but mainly in the UK. Technological impacts 8 The airline operates on a low cost budget, flying more than 15 million people a year and offers services for leisure and business passengers and it flies to 100 top European routes . EasyJet Corporate Social Responsibility by Nicole Jeliazko - Prezi Easyjet S Response To Social Responsibility Needs - UKEssays.com Charitable organization What is a Stakeholder? | Definition, Strategies, and Overview - ProductPlan This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. To have happy customers a firm ha sto create expectations and meet them. Germany This was then followed by "[.] by easyJet", with "Europe by easyJet" and "business by easyJet" being the most widely used. Employment Identify the key stakeholders of EasyJet and their strategic influence in two steps: a) Map the key stakeholders of EasyJet in terms of their power and interest using an appropriate framework. [70][71], EasyJet has been criticised in Germany for not observing European Union law on compensation (and assistance to passengers) in cases of denied boarding, delays or cancellations (Regulation 261/2004). [68][69] The airline describes this as an "interim" measure whilst the next generation of aircraft propulsion is developed. Stakeholder Most businesses have a variety of stakeholder groups which can be broadly categorised as follows: Aviation is a strategically important sector making a vital contribution to Europe's overall economy and employment. Stakeholders can affect, Premium Quality Glossary Definition: Stakeholder. Strategic Management Essays, Term Papers & Presentations . A press release issued by KCC, and copied to the Ghana News Agency, in Accra, said the . Business model, brand and the way the brand owner defines what the brand stands for overlap as much as possible. In order to see how Easyjet performs in the three financial years from 2006 to 2008 following objectives have been set. Competition easyJet Plc engages in the provision of passenger airline and carrier services. Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. Therefore it has to be differentiated with marketing processes. Staffing and recruiting 10 This will secure the flying rights of the 30% of EasyJet's network that remains wholly within and between EU states, excluding the UK. Columbia Business School 0 Columbia University New York NY 10027- ok2018@columbia.edu Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. The group, along with associate companies EasyJet UK, EasyJet Europe and EasyJet Switzerland, operates 308 aircraft. EasyJet derives the most from the perceived quality. ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium 4 min. Table of Contents Internal stakeholders are those from within the, Premium [83], EasyJet announced that the transition would result in no job losses in the UK, as the staff to be employed by EasyJet Europe are already based in the EU27. As of March 2011, EasyJet Holidays has provided holidays and city breaks to all of the airline's routes. It currently uses the slogan "This is Generation easyJet". Offsetting can however only be an interim solution, while the zero-emissions technology that we need is developed to reinvent aviation. Southwest Airlines EasyJet - Wikipedia [18] Despite commercial pressure from the emergent no-frills sector, traditional airlines have been unable to directly adopt similar practices to EasyJet due to vigorous protection of existing employee privileges by unions. [101], On 15 May 2017, EasyJet announced the conversion of 30 A320neo orders into A321neo aircraft to be used on busier routes. [106][107], EasyJet has previously operated the following aircraft:[108], Initially, booking was by telephone only; as a means of promoting this, all of the airline's aircraft were painted with the booking telephone number. Stakeholder analysis [121], On 14 December 2004, EasyJet and Hotelopia, a subsidiary of First Choice Holidays, launched the co-branded EasyJetHotels accommodation booking service. "The board has concluded that it is in the best interests of all stakeholders to secure the long-term . In the UK the first restaurant opened in 1974 and now in the UK stores alone the chain serves 2.5 million customers daily. Good Essays. There is no incentive for travel agents to book flights on the airline because it does not pay commissions, which is an industry-standard practice for low-cost carriers. Easyjet offers a reliable, on-time travel service with value-added features. easyJet shareholders voted to approve the purchase of 56 Airbus jets at an extraordinary general meeting on Wednesday. 1. Several of these aircraft were based at Berlin-Tegel Airport, before its closure. Consequently, easyJet announced a partnership with Airbus on a joint research project into zero-emission hydrogen aircraft. 64 EasyJet Topic Ideas to Write about & Essay Samples | IvyPanda